Every time you open TikTok or step into a Sephora store, it feels like a new trend pops up every week. Some seem worth the hype while others seem in need of a makeover themselves. To unburden you from the hassle of separating the good from the mid ones, we sifted through the noise and picked the top five trending makeup styles currently dominating the beauty world this 2025. And yes, we’ll show you how to recreate these glam styles without needing you to take on a second mortgage.
Top 5 Trending Makeup Ideas of 2025: What’s In, What’s Out
Wondering which viral looks are worth trying this year? We’ve rounded up five trending makeup ideas that reached fever-pitch status and we’ll also show you how to adopt them for everyday life.
1. Soft-Focus Tonal Beauty
Soft-focus tonal beauty is an effortless aesthetic as it uses blushes, shadows, and lipsticks from the same color spectrum. Since this trend only requires minimal products, it’s perfect for mornings when you’re short on time but still want to look put-together.
✨ This look is trending because it gives off “quiet luxury” vibe or the look that screams sophistication. Almost everyone on TikTok loves it for its easy monochrome finish. #SoftFocusBeauty
Wearable tip: Use one cream blush stick across eyes, cheeks, and lips. Blend the product using your fingers for a natural finish.
2. Juicy Lip Stains
Gloss who? Juicy lip stains are basically gloss with commitment as they stay shiny even after a few sips of latte. Wear this trend to brunch dates or nights out and you’ll never have to check the mirror every hour again.
✨ Lip stains are making a comeback thanks to the K-beauty influence and Gen Z’s obsession with glossy-but-long-lasting finishes. #JuicyLipStains
Wearable tip: Start with a shade that’s close to your natural lips, then reapply the gloss layer throughout the day.
3. Dramatic Liner Styles
Eyeliner styles give off main character energy this year. Instead of the classic little wings, artists are now applying lines all the way around the eye for maximum effect. This dramatic liner trend will definitely make you stand out in crowds, which is why you’ll often see people wearing it to concerts or parties.
✨ This bold liner revival comes straight from runway looks and Euphoria-inspired makeup, where graphic eyes and smudged drama rule. #DramaticLiner
Wearable tip: Apply a brown pencil under your lower lashes and smudge it softly for a cool-looking hazy effect.
4. Cool-Toned Color Pops
Neutrals are cute, but cool tones are having their comeback. This year, we’re having a little fun playing with lilac, silver, or cobalt shades. Cool-toned color pops mean using these pigments sparingly as liner, highlighter, or eyeshadow. It’s a playful accent you can wear for coffee dates, dinners out, and everything in between.
✨ After years of warm muted palettes, cool tones are back! The trend resurfaced due to Y2K nostalgia and viral metallic eyeshadow looks on TikTok. #ColorPopMakeup
Wearable tip: Keep your makeup simple so the color accent becomes the star of the look.
5. Skinimalism
Not every day calls for full coverage, and the skinimalism trend proves that less really can be more. It swaps heavy coverage for sheer bases that let natural skin texture peek through.
✨ Skinimalism is always ‘in’ because of the growing “clean girl” aesthetic and the skincare-meets-makeup boom. #Skinimalism
Wearable tip: Instead of a heavy foundation, use a tinted moisturizer to generate a more lightweight base. When grooming the brows, use gel instead of pencils for a laminated effect.
The Beauty Breakdown
It’s 2025, so getting good beauty from TikTok is par for the course for beauty enthusiasts. This year’s trending makeup ideas prove that they can be both viral and wearable at the same time. From juicy lip stains to skinimalism, these are looks regular people can pull off day-to-day.
Which one would you try first?
FAQs
- What is the biggest trending makeup look for 2025?
Soft-focus tonal beauty and juicy lip stains are leading the way since they’re easy to wear daily and only need a few products. - Can I try these makeup trends without buying new products?
Yes. Most trends, like skinimalism or tonal beauty, can be recreated with basics you already own, like blush, lip tint, or eyeliner. - Which 2025 trending makeup idea is best for beginners?
Skinimalism is the easiest to start with. It’s all about lighter base makeup, natural brows, and showing your skin instead of covering it.
