Are YouTube makeup challenges still a thing in 2025? Absolutely. Before TikTok and Reels, YT was the real OG of beauty trends, and today it remains one of the go-to places for viral media. Part of the reason they’re still around is the detail you get from longer videos compared to quick clips on other platforms. In 2025, classic trends are making a comeback while modern spins keep things exciting. From blindfolded experiments to alphabet-inspired artistry, these viral makeup ideas are easy to recreate with friends or on your own.

5 YouTube Makeup Challenges Anyone Can Do at Home

Before we dive in, let’s get things straight: these YouTube makeup challenges aren’t the usual perfect eyeliner or flawless blending tutorials. Plenty will make you laugh out loud but a few might even surprise you with looks you’d never plan on purpose. The best part is they’re all simple enough to try at home whenever you’re in the mood for a little beauty chaos. Here are the top five makeup dares to explore this year:

1. Speed Makeup Challenge 

Screenshot from em ma on YouTube.

Time’s ticking! Try this Speed Makeup Challenge ASAP. Set a timer for 3, 5, or 10 minutes and try to complete a full glam look. Some versions add twists such as using only drugstore products or achieving a specific makeup style within a limited time.

Why Try It

It adds excitement to your routine. The time crunch makes you focus and the outcome often surprises you in the best way possible.

2. Boyfriend (or Non-Makeup Friend) Does My Makeup Challenge

Screenshot from vexssa on YouTube

What happens when you hand over the beauty brushes to your clueless lover? For the Boyfriend Does My Makeup Challenge, a BF/GF, sibling, or friend who usually never does makeup gets to glam you up. Allow them to pick products, blend, and experiment with colors. The result is often surprising and the experience can feel like it could make or break the relationship (just kidding!).

Why Try It

The BDMM challenge is a nice way to bond with your significant other. You get to create core memories that you and your SO can laugh about in the future.

3. Alphabet (A-Z) Order Makeup Challenge

Screenshot from NikkieTutorials on YouTube.

Ready to mix ABCs with beauty? With the A-Z Makeup Challenge, you apply products in alphabetical order. For example, if “A” is for Aqua Eyeshadow, use that cosmetic then move on to “B” and continue until you reach the last letter that matches a product you own. It shakes up your usual routine and makes you brainstorm on the spot, which often leads to unusual yet surprisingly fabulous beauty combos.

Why Try It

Alphabetical Challenge keeps you on your toes as each step feels thrilling and the final look is never predictable.

4. Project Pan / Product Use-Up Challenge

Screenshot from The After Work Channel on YouTube.

Think you can stick with your stash until the very end? Show off your commitment game with the Project Pan Challenge. Instead of chasing glam tutorials, this dare is all about using up your products to the very last drop. So grab your makeup bag, choose the items you want to finish, and aim to squeeze out every bit. 

Why Try It

It helps you reduce clutter and make the most of your beauty products. And who knows, maybe you’ll find forgotten favorites at the bottom of the drawer.

5. Blindfolded Makeup Challenge

Screenshot from RKEMPIREE X2 on YouTube

Hand over the brushes! In this Blindfolded Makeup challenge, someone who usually doesn’t do cosmetics, like a boyfriend, sibling, or friend, takes control.  They get to pick the beauty products and apply them to your face. The look usually ends up with uneven lines, smudges, and wild color choices which makes this activity pure comedy.

Why Try It

The blindfolded makeup challenge requires no special setup. You can do it alone or with friends, and the messy reveal always brings laughter to everyone.

YouTube Makeup Challenges 2025: The Beauty Breakdown

YouTube offers a platform for slower and more detailed tutorials, which means you can actually follow and learn the steps at your own pace. The key is to know your vibe. If you want laughs with friends, Blindfolded or Speed are perfect and if you want to declutter, Project Pan is the way to go. Most importantly, enjoy the process and take these dares as a reminder that makeup isn’t always ritz and glam. You can make it a playful experience too!

Which YouTube makeup challenge will you try first?

FAQs

Q: Do I need a big budget for these YouTube makeup challenges?
A: No. Most use products you already have. The fun comes from how you use them, not how expensive they are.

Q: How long should I spend on each challenge?
A: It depends on the challenge. Speed Makeup takes 5 to 10 minutes. Project Pan is more long-term while the others are as quick as you make them.

Q: Can I mix challenges at home?
A: Yes. For example, try Alphabet Order with Speed and finish an alphabet-ordered routine in 5 minutes. Mixing them keeps things playful and unpredictable.

You’re late-night scrolling on Pinterest, and you see this stunning makeup look… and then another. And another. Suddenly, your board is overflowing with ideas you wish you could recreate. This is the problem with most Pinterest makeup ideas: They only come with pretty photos, not instructions. That’s where this guide comes in.

We’re going beyond inspiration boards to realize those dreamy pins into wearable looks. Whether you’re after clean girl vibes or a glittery festival glam, you’ll find the instructions and product picks here to make it happen.

Quick Beat Summary

• Pinterest is a hub for trending makeup looks, but it rarely shows you how to do them.
• Top ideas include clean girl makeup, smokey eyes, seasonal glam, and viral TikTok hacks.
• Affordable dupes (e.l.f., NYX) and prestige picks (Fenty, Charlotte Tilbury) both deliver the platform-featured looks.

Why Are Pinterest Makeup Ideas Popular?

Pinterest is usually used for mood boards, but it’s also where beauty trends bloom. The platform favors aesthetics—polished visuals like glossy lips, glass-skin complexions, and artful liner shapes. But why do these looks go viral?

• Aesthetics first: Pinterest users crave visual harmony. A soft glam, smokey eye looks right at home alongside minimalist outfits and chic hairstyles.
• Seasonal appeal: The platform offers plenty of choices for all seasons, like warm bronzed looks in summer or jewel-toned lids in fall.
• Crossover from TikTok and Instagram: Many viral techniques end up pinned multiple times.

But while Pinterest amplifies what looks good, it doesn’t always tell you how to get there. If you’re ready to try out trends in the platform, we’ve got recommendations for you.

Current Pinterest Makeup Trends Worth Trying

Pinterest boards are flowing with inspiration, but a few trends stand out in 2025. Here’s what’s making waves right now:

Natural and Everyday Looks

These looks are all about enhancing your features rather than masking them. 

• Clean Girl Makeup: Dewy skin, brushed brows, and a touch of tinted gloss.
• No-Makeup Makeup: Lightweight base products paired with strategic concealing.

Bold and Glam Aesthetics

• Smokey Eyes: Still a classic, now softened with blurred edges for a modern twist.
• Cut Crease: Sharp, defined lines that photograph beautifully.
• Glitter and Metallics: Festival season’s best friend.

Seasonal and Special Occasion Styles

• Prom and Weddings: We’re talking about sculpted skin and fluttery lashes.
• Holiday Parties: Pops of red lipstick or emerald shimmer shadows.

How to Recreate Pinterest Makeup Ideas Step by Step

So how do you turn inspiration into application? Here’s a simple framework you can use for almost any look:

1. Prepare your Face’s Skin

• Cleanse and moisturize to create a smooth base.
• Apply a gripping primer for longevity.

2. Smoothen your Face’s Base

• Use foundation sparingly; build coverage where needed.
• Conceal under the eyes and around the nose.
• Set with a light dusting of translucent powder.

3. Define the Eyes

• For every day, stick with neutral tones and soft liner.
• For glam, layer shadows, add winged eyeliner, and finish with false lashes.

4. Finish with Lips

• Nude gloss for a natural vibe.
• Bold matte lipstick for special occasions.

Product Picks for Pinterest-Worthy Looks

Pinterest doesn’t tell you what to actually buy, so we collected some budget heroes and prestige splurges for your target look:

• Foundation: e.l.f. Halo Glow (budget) vs. Charlotte Tilbury Flawless Filter (splurge).
• Mascara: Maybelline Lash Sensational vs. Too Faced Better Than Sex.
• Lip Color: NYX Butter Gloss vs. Fenty Beauty Gloss Bomb.

Tip: Start with drugstore dupes if you’re experimenting. Once you know a style is part of your rotation, upgrade to a high-end staple.

Save, Share, and Experiment

Makeup is personal, but inspiration is universal. Pin ideas on Pinterest as much as you want—try it, tweak it, and make it your own. Then save your results back to your board. Who knows, maybe you can inspire someone else’s scroll session!

So, which Pinterest makeup idea are you testing first? A soft-glam smokey eye? Or maybe the clean-girl glow? Tell us what you think.

Frequently Asked Questions

Can I recreate Pinterest looks at home?

Most of them are achievable with the right products and a step-by-step approach.

What products do I need for a Pinterest-worthy look?

A solid base, versatile eyeshadow palette, good mascara, and lip color are essentials.

Which Pinterest makeup trends are big in 2025?

Clean girl makeup, glass skin, soft glam, smokey eyes, and bold festival looks.

Are Pinterest makeup styles beginner-friendly?

Absolutely. Start with natural trends, then work up to glam and cut-crease styles.

What Are Beetlejuice Lips?

Beetlejuice lips became a viral sensation after TikTok creator Hello Adri shared a makeup tutorial that blew up and gained over 40 million views. The look itself is simple:  Apply a bright lip color like green or purple then layer a darker shade on top. After that, press your lips together to create creases, and dab dark eyeshadow or pigment into those lines. When you relax your lips, it creates a jagged, crackled effect that resembles Beetlejuice’s striped suit.

Beauty influencers, including stars like Jeffree Star, jumped on the trend. Some pulled it off, but those with lip fillers ran into issues. The trend relies on natural lip creases for the striped effect, but fillers smooth out those creases, making it hard to get the desired look.  Consequently, this led to some funny and embarrassing makeup fails and left many influencers frustrated.

The Downside of Lip Fillers

Lip fillers, typically made from hyaluronic acid, plump the lips and smooth out wrinkles.  Despite their popularity in the beauty world, they don’t work well with the Beetlejuice lips trend. The crackled look heavily relies on the presence of natural lip lines. Unfortunately,  fillers erase these lines.

Even Jeffree Star struggled with this. Instead of the cool striped effect,  his lips ended up a blotchy mess. Fans quickly pointed out that his fillers were the issue, which added to the growing online amusement. One viewer joked, “It’s funny to see influencers struggle with a trend that celebrates natural beauty!”  As more and more influencers tried the trend, it became clearer that lip fillers and Beetlejuice lips just don’t mix.

Authenticity vs. Enhancement: The Bigger Conversation

The Beetlejuice lips trend opened a bigger discussion about the pressure on influencers to always look flawless. Over the years, many influencers have pushed unrealistic beauty standards. This often included relying on lip fillers, Botox, or plastic surgery.

Unfortunately for enhanced influencers, the Beetlejuice lips trend highlighted natural features.As a result, it inadvertently called out influencers who previously altered their looks. Enhancements that once stood out now made it harder for them to join in on the latest viral challenge. In fact, this shift is refreshing for some. One viral comment on X (formerly Twitter) said, “Finally, a trend for people with normal lips! It’s great seeing influencers struggle for a change.”

A Shift in Beauty Trends?

The rise of Beetlejuice lips might point to a bigger change in beauty standards. For years, the beauty industry has pushed for flawless, unreachable looks—smooth skin, full lips, and wrinkle-free faces. But with trends like this, more people appreciate natural features like wrinkles, freckles, and skin texture.

Even better, more individuals are now choosing less invasive beauty routines, with some even choosing to dissolve their fillers to return to their natural look.

Experts have noticed this change as well. Dr. Bashir, a cosmetic surgeon, observed a rise in patients asking to dissolve their lip fillers. “More clients are embracing their original features and requesting natural looks. Trends like Beetlejuice lips are driving this movement,” Dr. Bashir explained.

A Trend That Shakes Up Beauty Norms

The Beetlejuice lips trend became more than just a fun Halloween makeup trick. It’s become a viral sensation that started a bigger conversation about beauty. With Halloween approaching, Beetlejuice lips will likely stay popular, but its real impact might be its role in shifting beauty norms. More focus is leaning  toward authenticity and natural beauty and pulling people away from the pressure to look flawless.

This trend shows that the pursuit of perfection can sometimes backfire and give way for  real, unedited features to shine. Whether it’s just a fad or a lasting change, Beetlejuice lips remind us that beauty doesn’t have to be picture-perfect.

Curious about the next viral beauty trend? Click here for exclusive tips and tutorials to keep your makeup game strong!