Halloween 2025’s most haunting makeup look? Still, Wednesday Addams. Known as the iconic pale, poker-faced child of doom, our favorite moody heroine has had a serious glow-up since Netflix’s hit series premiered in 2022. Played by Jenna Ortega, this modern Wednesday wears a chalk-white foundation and stiff braids that make up her soft-goth aesthetic. With spooky season around the corner, it’s the perfect time to channel her icy composure and deathly stare in your Halloween look. This guide will show you exactly how to recreate the sinisterly chic Wednesday Addams halloween makeup using easy steps and products you probably already own.

What You’ll Need:

• Cool-toned eyeshadow palette (taupe, charcoal, soft black, dusty plum)
• Eye primer
• Black gel eyeliner or smudge pencil
• Volumizing mascara
• Deep berry or plum matte lipstick
• Cool contour or bronzer
• Black wig (optional, with center-part braids)
  

How to Nail the Wednesday Addams Halloween Makeup

1. Prep your base.

Apply an eye primer to your lids and let it set completely to keep your eyeshadow crease-free and help the look last through every eerie Halloween night. Keep your skin natural as Wednesday’s newest look isn’t ghostly white, but softly matte.

2. Shape the brows.

If your brows aren’t dark enough, fill them in with a black or deep brown pencil. Wednesday’s brows are defined but not overdrawn, which gives her that serious, “don’t mess with me” expression.

3. Smoke out the eyes.

Using your cool-toned eyeshadow palette, sweep a taupe or grey shade on your crease. Blend a matte charcoal or black over the lids and smudge lightly along the lower lash line. You’re aiming for a soft, shadowy eye and not a harsh black ring. The result should look like you’ve been up all night reading grim poetry.

4. Add subtle definition.

Line your upper lash line with a gel or pencil eyeliner and smudge it slightly with a brush or fingertip. Skip the sharp cat-eye as modern Wednesday’s liner looks lived-in and brooding.

5. Lashes and skin.

Apply two coats of mascara to the top and bottom lashes for that heavy-lidded stare. Lightly contour under your cheekbones with a cool bronzer or contour powder to add definition, but keep your complexion pale and matte.

6. Finish with the lips.

Swipe on a deep berry or plum matte lipstick. Blot once for a diffused, worn-in look. Pair it with Wednesday’s signature low braids (or a wig with a clean center part), and you’re ready to deadpan your way through any Halloween party.

The Final Look

Remember not to smile to totally rock this look!

Wednesday Addams Halloween Look: Deadpan Done Right

No matter how many adaptations she gets, she’s still the same brooding, delightfully menacing Wednesday Addams we all know and love. So, if you’re still deciding who to be at your Halloween party, this look is the perfect mix of classic and new.

What do you think about this Wednesday Addams halloween makeup tutorial? Share your thoughts with us in the comments section below!

UP NEXT:

• 15 Spooky Skeleton Makeup Ideas You Should Wear This Halloween
• 13 Spooky Halloween Drinks For Your Next Halloween Party
• Makeup Tutorials |5 Fabulous Ways To Wear Your Scarf

The quote “First impressions last” applies in job interviews, too. The moment you walk in or appear on screen, employers often start to assess you based on visual cues such as appearance, grooming, and attire. Makeup might feel like the last thing to worry about, but it can still influence how professional and prepared you come across. This guide shares job interview makeup tips for both virtual and in-person meetings so you’ll look presentable and get a higher chance of getting hired. 

Job Interview Makeup: A Simple How-To for Looking Put-Together

Each facial feature affects how recruiters perceive you during the Q&A. The following steps explain how to enhance the skin, eyes, brows, cheeks, and lips so you’ll look neat and professional whether in-person or virtual settings.

Step 1: Base

The face is often the first thing the interviewer sees. If the skin looks blotchy, red, or shiny, the questioner may unconsciously read that as signs of stress or tiredness even if you’re not. 

• Boardroom-Ready: Apply a small amount of foundation or BB cream starting from the center of the face and blending outward. Also, use concealer only on areas that need coverage. Then, lightly press powder onto the T-zone to avoid looking shiny.
• Zoom-Ready: Start with a semi-matte foundation spread evenly across the face. Place blush slightly higher on the cheekbones and blend outward so your features stay defined under video lighting.

Step 2: Eyes

Maintaining eye contact with the interviewer shows you’re paying attention and makes you look confident. Conversely, tired-looking eyes may signal a lack of focus or interest.

• Boardroom-Ready: Apply a mid-tone shadow through the crease as the shade looks great on cam. Add a second coat of mascara to the top lashes so the eyes remain bright and captivating even on Zoom.
• Zoom-Ready: Sweep a soft neutral shade across the eyelid and blend into the crease. Trace a fine line of eyeliner close to the lashes, then finish with a coat of mascara to define your gaze.

Step 3: Brows

Small expressions often matter as much as your answers during a job interview. You might raise your brows to show interest or draw them together while you think. If brows look messy or overly filled, those reactions may come across differently than you intend. 

• Boardroom-Ready: Brush brows upward with tinted gel to hold them in place. Make sure to keep the strokes light to avoid a harsh look.
• Zoom-Ready: Use a brow pencil to fill any sparse areas using short strokes, then set with clear gel. Doing so ensures the brows hold their shape and remain visible during the video call.

Step 4: Cheeks

An interview can be nerve-wracking, and stress can sometimes drain the color from the face. Unfortunately, lighting from video calls and conference rooms doesn’t help, as they both tend to wash out your complexion. A touch of color on the cheeks can make you look fully alert and engrossed in the conversation.

• Boardroom-Ready: Pick a muted pink or peach blush, apply it to the apples of the cheeks, and blend outward for a soft flush. 
• Zoom-Ready: Choose a brighter blush shade like coral or berry and apply it slightly above the apples of the cheeks to lift the face. Blend bronzer carefully under the cheekbones to make your face appear sculpted on screen.

Step 5: Lips

When you speak, recruiters will naturally glance at your mouth. If your lipstick smudges or the shade is too bold, their attention can drift to the makeup mishap instead of your responses. 

• Boardroom-Ready: Apply a rose, nude, or mauve lipstick directly from the bullet or use a brush.
• Zoom-Ready: Use the same shade range but stick to satin or soft matte finishes. Apply the pigment evenly, then check in your webcam preview to confirm there’s no glare or uneven edges.

The Final Swipe

A great job interview makeup will help reduce little distractions on D-day such as looking shiny under office lights or looking washed out on camera. With one less thing to worry about, you can focus more on building rapport with the interviewer and landing the spot you desire.

FAQs

Do I need different products for virtual vs in-person?
Not always. Often, the same products work for both, but the placement and amount should shift slightly to suit the setting.

What is the most natural interview makeup look?

A natural interview makeup look uses lightweight base products, neutral eyeshadow, soft blush, and muted lip shades. The goal is to highlight features without drawing attention to the makeup itself, keeping the focus on your confidence and answers.

How do I know if my look works on camera?
Do a short test call with your device before the interview. Adjust lighting and makeup if features appear washed out.

Deep set eyes are one of the most expressive ocular shapes within the range of human features. Their natural contour and shadow create a sculpted effect that makes the gaze look striking even without makeup. However, a strong brow bone can sometimes make glam time tricky because it can cast a shadow onto the lid, which makes the eyeliner vanish and the colors look less vibrant. The solution lies in correct placement techniques, and this guide will show you how to execute them properly. You’ll learn how to apply makeup for deep set eyes in minutes. We’ll throw in some tips to help you avoid beginner mistakes so that your peepers will always stand out.

How to Use Makeup for Deep Set Eyes: Tips and Tutorial

Generic makeup tutorials don’t always work for deep set eyes, which is why looks often fall flat. This quick routine will show you how to maximize your lid space and how to highlight the right spots for a well-defined eye makeup.

Step 1: Prep and Prime

Prepping and priming simply means creating a smooth base so your eyeshadow grips better. Dot a small amount of primer or concealer across your eyelid. Then, use your fingertip or a flat brush to spread the product evenly from the lash line to the brow bone. Doing so keeps your shadows from creasing and helps them last longer.

If you’re not sure where to start, try a lightweight option like the Urban Decay Primer Potion for all-day wear.

Step 2: Base Shade

Choose a light matte or satin shade such as ivory or beige. Using a fluffy shadow brush, sweep it across your whole lid and move upward toward under the brow. The bright base helps make the eyes look more open and fresh.

Step 3: Crease Work

Pick a mid-tone matte shade like taupe or soft brown. Next, grab a blending brush and apply it slightly above your natural crease in windshield-wiper motions to help lift the gaze.

Step 4: Highlight

Dip into a light shimmer or satin shade such as champagne then use a small brush or your pinky finger to tap it onto the inner corners of your eyes. You can also place a touch of sparkle on the center of the lid to brighten the eyeshadow further.

Step 5: Eyeliner

Take a pencil or gel liner and apply it close to the upper lash line. Keep the flick thin on the eyes’ inner corner, then slightly thicken it as you move toward the outer corner. For added brightness, line your lower waterline with a nude or white beauty pencil.

Step 6: Mascara

Using a lash curler, place it at the base of the hairs and gently press for a few seconds. Then, apply mascara by wiggling the wand at the roots and then sweeping it upward. Add extra coats to the outer lashes for extra volume.

Common Mistakes When Using Makeup for Deep Set Eyes 

Most shadow techniques work for all other ocular shapes but won’t flatter deep set eyes. Here are the most common pitfalls of hollow eye makeup and how to fix them:

• Applying dark shadow all over the lid or directly into the crease often makes deep set eyes look even more sunken. Instead, keep the lid light and blend mid-tones just above the fold so they remain visible.
• Drawing eyeliner too thin is another mistake, as very fine lines can disappear under the brow bone. Thickening the line slightly near the outer corner ensures that the tint doesn’t vanish once you open your eyes.
• Using too much shimmer right under the eyebrows makes the arches stand out more and can make your eyelids look smaller. For hollow eyes, apply shimmer on the lid or inner corners to make the eyes appear more awake.

The Beauty Bottomline

Deep set eyes don’t need fixing, but makeup can help balance the pigments and prevent them from getting overshadowed. Once you understand the correct placement for your shape, you can adapt to an everyday or glam eye look without second-guessing. So try the routine above and let your best feature shine!

Did these tips help your deep set eyes stand out? Which one are you trying first?

FAQ

Q: What if my eyes are very deep set and my crease disappears?
A: Focus your blending slightly above the crease so your shadow still shows when your eyes are open.

Q: Can I wear smoky eyes?
A: Yes! Keep the darkest shades on the outer corners and balance with lighter tones on the lid and inner corner.

Q: What shades usually work best?
A: Light neutrals, champagne, soft golds, rose, and taupes are great. Keep dark browns or charcoals to the outer corners.

Are YouTube makeup challenges still a thing in 2025? Absolutely. Before TikTok and Reels, YT was the real OG of beauty trends, and today it remains one of the go-to places for viral media. Part of the reason they’re still around is the detail you get from longer videos compared to quick clips on other platforms. In 2025, classic trends are making a comeback while modern spins keep things exciting. From blindfolded experiments to alphabet-inspired artistry, these viral makeup ideas are easy to recreate with friends or on your own.

5 YouTube Makeup Challenges Anyone Can Do at Home

Before we dive in, let’s get things straight: these YouTube makeup challenges aren’t the usual perfect eyeliner or flawless blending tutorials. Plenty will make you laugh out loud but a few might even surprise you with looks you’d never plan on purpose. The best part is they’re all simple enough to try at home whenever you’re in the mood for a little beauty chaos. Here are the top five makeup dares to explore this year:

1. Speed Makeup Challenge 

Screenshot from em ma on YouTube.

Time’s ticking! Try this Speed Makeup Challenge ASAP. Set a timer for 3, 5, or 10 minutes and try to complete a full glam look. Some versions add twists such as using only drugstore products or achieving a specific makeup style within a limited time.

Why Try It

It adds excitement to your routine. The time crunch makes you focus and the outcome often surprises you in the best way possible.

2. Boyfriend (or Non-Makeup Friend) Does My Makeup Challenge

Screenshot from vexssa on YouTube

What happens when you hand over the beauty brushes to your clueless lover? For the Boyfriend Does My Makeup Challenge, a BF/GF, sibling, or friend who usually never does makeup gets to glam you up. Allow them to pick products, blend, and experiment with colors. The result is often surprising and the experience can feel like it could make or break the relationship (just kidding!).

Why Try It

The BDMM challenge is a nice way to bond with your significant other. You get to create core memories that you and your SO can laugh about in the future.

3. Alphabet (A-Z) Order Makeup Challenge

Screenshot from NikkieTutorials on YouTube.

Ready to mix ABCs with beauty? With the A-Z Makeup Challenge, you apply products in alphabetical order. For example, if “A” is for Aqua Eyeshadow, use that cosmetic then move on to “B” and continue until you reach the last letter that matches a product you own. It shakes up your usual routine and makes you brainstorm on the spot, which often leads to unusual yet surprisingly fabulous beauty combos.

Why Try It

Alphabetical Challenge keeps you on your toes as each step feels thrilling and the final look is never predictable.

4. Project Pan / Product Use-Up Challenge

Screenshot from The After Work Channel on YouTube.

Think you can stick with your stash until the very end? Show off your commitment game with the Project Pan Challenge. Instead of chasing glam tutorials, this dare is all about using up your products to the very last drop. So grab your makeup bag, choose the items you want to finish, and aim to squeeze out every bit. 

Why Try It

It helps you reduce clutter and make the most of your beauty products. And who knows, maybe you’ll find forgotten favorites at the bottom of the drawer.

5. Blindfolded Makeup Challenge

Screenshot from RKEMPIREE X2 on YouTube

Hand over the brushes! In this Blindfolded Makeup challenge, someone who usually doesn’t do cosmetics, like a boyfriend, sibling, or friend, takes control.  They get to pick the beauty products and apply them to your face. The look usually ends up with uneven lines, smudges, and wild color choices which makes this activity pure comedy.

Why Try It

The blindfolded makeup challenge requires no special setup. You can do it alone or with friends, and the messy reveal always brings laughter to everyone.

YouTube Makeup Challenges 2025: The Beauty Breakdown

YouTube offers a platform for slower and more detailed tutorials, which means you can actually follow and learn the steps at your own pace. The key is to know your vibe. If you want laughs with friends, Blindfolded or Speed are perfect and if you want to declutter, Project Pan is the way to go. Most importantly, enjoy the process and take these dares as a reminder that makeup isn’t always ritz and glam. You can make it a playful experience too!

Which YouTube makeup challenge will you try first?

FAQs

Q: Do I need a big budget for these YouTube makeup challenges?
A: No. Most use products you already have. The fun comes from how you use them, not how expensive they are.

Q: How long should I spend on each challenge?
A: It depends on the challenge. Speed Makeup takes 5 to 10 minutes. Project Pan is more long-term while the others are as quick as you make them.

Q: Can I mix challenges at home?
A: Yes. For example, try Alphabet Order with Speed and finish an alphabet-ordered routine in 5 minutes. Mixing them keeps things playful and unpredictable.

Going out on a date? It’s normal to be slightly nervous and maybe a little flustered when preparing for dinner, drinks, and maybe some dancing. But if it’s your first time out to meet that someone, you’ve got to be at your best and set the tone; your date night makeup should be the same. Do you want soft romance or bold glam? More importantly, do you prefer a quick routine that looks like you spent an hour in front of the mirror? Whichever it is, we’ll help you with step-by-step looks that work for any date setup.

Quick Beat 

• Whether a soft, classic, or glam look, make sure to choose the one that matches your desired vibe.
• Short on time? You can use a 10-minute routine with multitasking products for quick results.
• The right mix of budget heroes and luxe staples will give you lasting looks throughout the night.

The Classic Date Night Makeup Look

If you’re looking for that timeless, elegant look, this makeup routine is for you. With a balanced skin setup, softly defined eyes, and a lip color that whispers “effortless”, your date will surely keep their eyes on you for the rest of the night.

Step-by-Step Routine:

1. Prime: Start with a hydrating primer for longwear.
2. Foundation: Apply a medium-coverage base with a damp sponge for a skin-like finish.
3. Conceal: Brighten under the eyes and cover any redness.
4. Bronze: Sweep bronzer across temples, cheekbones, and jawline.
5. Blush: Add a warm peach or pink to the apples of the cheeks.
6. Eyeshadow: Use neutral browns or taupes, blending into the crease.
7. Liner & Lashes: Thin brown liner + mascara for soft definition.
8. Lips: Finish with satin lipstick or tinted balm.

Tip: Set your look with a fine mist of setting spray and keep a matching lip liner handy.

Soft and Romantic Makeup for Date Night

Ideally, dates should be romantic and soft, shouldn’t they be? If you like matching your makeup with that lovely vibe, go for dreamy and glowing features: flushed cheeks and glossy lips that look great in candlelight.

Step-by-Step Routine:

1. Skin Prep: Use a radiant primer or illuminating moisturizer.
2. Foundation: Go for a light-to-medium formula with a dewy finish.
3. Blush: Tap a rosy cream blush high on the cheekbones.
4. Highlight: Add liquid highlighter to cheekbones, nose, and Cupid’s bow.
5. Eyeshadow: Blend pinks, mauves, or soft shimmers across lids.
6. Mascara: Keep lashes soft but fluttery. Skip harsh liner.
7. Lips: Apply a pink or nude gloss for a kiss-ready finish.

Tip: Use cream products; they blend seamlessly and create a soft-focus glow for an effortlessly-looking polished look.

Bold Glam Date Night Makeup

Feeling bold? Want to turn heads in the restaurant? Take the glam road. Smokey eyes, sharp liner, and a powerful lip make this look the ultimate confidence boost.

Step-by-Step Routine:

1. Base: Start with a mattifying primer and full-coverage foundation.
2. Contour: Define cheekbones, nose, and jaw with cream contour.
3. Blush: Go bolder with plum or deep rose tones.
4. Eyeshadow: Build a smokey eye with charcoal, chocolate, or jewel tones.
5. Eyeliner: Draw a sharp wing for drama.
6. Lashes: Add falsies or volumizing mascara for intensity.
7. Highlight: Pop shimmer on the inner corners of the eyes.
8. Lips: Choose a statement lip—classic red, berry, or deep nude.
9. Set: Lock in with powder and a longwear setting spray.

Tip: Do your eyes first to avoid fallout, and lock in your lip with a liner—your bold statement will stay sharp from cocktails to dessert.

10-Minute Date Night Makeup Routine

Not every night leaves time for a full face. Maybe you cancelled, or the other person. Then you both decide it’s still a good time to pursue the date, so you both rush to make it. Whatever the reason is, this quick and simple routine will help you get polished for the meet.

Step-by-Step Routine:

1. Base: Apply tinted moisturizer or BB cream.
2. Conceal: Spot-correct under the eyes and around the nose.
3. Blush/Bronzer Duo: Use one stick or compact to warm up cheeks and forehead.
4. Eyes: Curl lashes, swipe on mascara, and smudge a brown shadow across the lash line.
5. Highlight: Dab highlighter on cheekbones and brow bone.
6. Lips: Swipe on a creamy lipstick that doubles as blush if needed.

Tip: Use multipurpose products, like a bronzer that works as both contour and eyeshadow, and cream textures as well.

Best Products for Date Night Makeup: Budget and Luxe

Choosing the right makeup products is the difference between a fading and lasting look. Good quality often means expensive, but good makeup shouldn’t cost you an arm and a leg. You can mix affordable gems with a few prestige staples for a kit that works for any occasion.

Budget Heroes:

• e.l.f. Camo CC Cream
• NYX Soft Matte Lip Cream
• Maybelline Lash Sensational Mascara

Prestige Staples:

• Charlotte Tilbury Pillow Talk Lipstick
• Fenty Beauty Gloss Bomb
• NARS Orgasm Blush

The best date night makeup products are the ones that fit your skin, your budget, and your style. Build your routine around these essentials, and you’ll feel confident that your look is ready for the night.

Makeup Done Right: It’s a Date!

The best date night makeup is the one that feels like you, elevated and confident Whether you choose glow, glam, or class, the key is balance. Highlight your best features while making sure your makeup lasts through the night.

Now, which routine do you prefer? And tell us what you think about the routines down in the comments below! 

Frequently Asked Questions

You’re late-night scrolling on Pinterest, and you see this stunning makeup look… and then another. And another. Suddenly, your board is overflowing with ideas you wish you could recreate. This is the problem with most Pinterest makeup ideas: They only come with pretty photos, not instructions. That’s where this guide comes in.

We’re going beyond inspiration boards to realize those dreamy pins into wearable looks. Whether you’re after clean girl vibes or a glittery festival glam, you’ll find the instructions and product picks here to make it happen.

Quick Beat Summary

• Pinterest is a hub for trending makeup looks, but it rarely shows you how to do them.
• Top ideas include clean girl makeup, smokey eyes, seasonal glam, and viral TikTok hacks.
• Affordable dupes (e.l.f., NYX) and prestige picks (Fenty, Charlotte Tilbury) both deliver the platform-featured looks.

Why Are Pinterest Makeup Ideas Popular?

Pinterest is usually used for mood boards, but it’s also where beauty trends bloom. The platform favors aesthetics—polished visuals like glossy lips, glass-skin complexions, and artful liner shapes. But why do these looks go viral?

• Aesthetics first: Pinterest users crave visual harmony. A soft glam, smokey eye looks right at home alongside minimalist outfits and chic hairstyles.
• Seasonal appeal: The platform offers plenty of choices for all seasons, like warm bronzed looks in summer or jewel-toned lids in fall.
• Crossover from TikTok and Instagram: Many viral techniques end up pinned multiple times.

But while Pinterest amplifies what looks good, it doesn’t always tell you how to get there. If you’re ready to try out trends in the platform, we’ve got recommendations for you.

Current Pinterest Makeup Trends Worth Trying

Pinterest boards are flowing with inspiration, but a few trends stand out in 2025. Here’s what’s making waves right now:

Natural and Everyday Looks

These looks are all about enhancing your features rather than masking them. 

• Clean Girl Makeup: Dewy skin, brushed brows, and a touch of tinted gloss.
• No-Makeup Makeup: Lightweight base products paired with strategic concealing.

Bold and Glam Aesthetics

• Smokey Eyes: Still a classic, now softened with blurred edges for a modern twist.
• Cut Crease: Sharp, defined lines that photograph beautifully.
• Glitter and Metallics: Festival season’s best friend.

Seasonal and Special Occasion Styles

• Prom and Weddings: We’re talking about sculpted skin and fluttery lashes.
• Holiday Parties: Pops of red lipstick or emerald shimmer shadows.

How to Recreate Pinterest Makeup Ideas Step by Step

So how do you turn inspiration into application? Here’s a simple framework you can use for almost any look:

1. Prepare your Face’s Skin

• Cleanse and moisturize to create a smooth base.
• Apply a gripping primer for longevity.

2. Smoothen your Face’s Base

• Use foundation sparingly; build coverage where needed.
• Conceal under the eyes and around the nose.
• Set with a light dusting of translucent powder.

3. Define the Eyes

• For every day, stick with neutral tones and soft liner.
• For glam, layer shadows, add winged eyeliner, and finish with false lashes.

4. Finish with Lips

• Nude gloss for a natural vibe.
• Bold matte lipstick for special occasions.

Product Picks for Pinterest-Worthy Looks

Pinterest doesn’t tell you what to actually buy, so we collected some budget heroes and prestige splurges for your target look:

• Foundation: e.l.f. Halo Glow (budget) vs. Charlotte Tilbury Flawless Filter (splurge).
• Mascara: Maybelline Lash Sensational vs. Too Faced Better Than Sex.
• Lip Color: NYX Butter Gloss vs. Fenty Beauty Gloss Bomb.

Tip: Start with drugstore dupes if you’re experimenting. Once you know a style is part of your rotation, upgrade to a high-end staple.

Save, Share, and Experiment

Makeup is personal, but inspiration is universal. Pin ideas on Pinterest as much as you want—try it, tweak it, and make it your own. Then save your results back to your board. Who knows, maybe you can inspire someone else’s scroll session!

So, which Pinterest makeup idea are you testing first? A soft-glam smokey eye? Or maybe the clean-girl glow? Tell us what you think.

Frequently Asked Questions

Can I recreate Pinterest looks at home?

Most of them are achievable with the right products and a step-by-step approach.

What products do I need for a Pinterest-worthy look?

A solid base, versatile eyeshadow palette, good mascara, and lip color are essentials.

Which Pinterest makeup trends are big in 2025?

Clean girl makeup, glass skin, soft glam, smokey eyes, and bold festival looks.

Are Pinterest makeup styles beginner-friendly?

Absolutely. Start with natural trends, then work up to glam and cut-crease styles.

When you hit your 60s, you’ll want makeup that celebrates the golden years written on your face. Fine lines, softer skin, or thinning brows may affect your beauty products’ performance, but that doesn’t mean regular routines have to fade away.

The right approach, combined with the right makeup for 60s, can enhance natural radiance and restore your confidence without feeling heavy. How do you balance glow with grace? Let’s break it down step by step.

Snap Guide

• Hydrated skin makes every product look smoother.
• Creamy, light-reflecting formulas beat flat mattes.
• Soft definition around eyes and brows keeps features lifted.
• Lip liner is your best friend for feather-proof color.

Prepare Your Skin

Even the best foundation can look patchy when skin is dry or uneven. To resolve dryness issues, use a hydrating serum and follow with a lightweight moisturizer. You can also add a gripping primer to your arsenal so that your makeup can last all day without slipping into the lines and cracks.

Don’t pile on layers of foundation, either. Instead, look for light-to-medium coverage foundations that let your natural skin peek through. Swap out heavy powders with creamy, luminous products to avoid foundation settling in your skin creases. Finally, add a touch of radiant concealer under the eyes to brighten them without emphasizing texture.

Apply Eye Makeup for Lifting and Brightening

Our eyes naturally change shape as we age; lids may droop or become hooded. Want to lift them right away? Shift your eyeshadow a little higher than usual. By blending shadow upward, you create the illusion of a lifted eye.

When it comes to liner, skip the harsh lines. Do tightlining instead: apply liner between lashes to add definition without weighing the eye down. Pair it with curled lashes and a lengthening mascara to open things up. 

Since eye color also shifts slightly with age, certain shades pop more than others. Warm browns, taupes, and soft plums tend to flatter most mature eyes.

Want to learn more? See our eye makeup tutorial for more information.

Frame Your Face With Your Brows and Lips

Sparse brows are common after 60, so you shouldn’t draw on thick, blocky arches. A brow pencil with a fine tip can mimic hair strokes, while tinted gels add natural volume. Your goal is to lift your brows, not fill them.

Lips deserve extra attention, too. As collagen fades, lip lines invite feathering. That’s where a good liner comes in. Use it to outline softly in your natural lip shade, then fill in with a moisturizing lipstick or tinted balm. Go for creamy or satin finishes to bring back softness.

Pro tip: Dab a touch of gloss at the center of the lips. It reflects light and creates the illusion of fullness.

A Simple Step-by-Step Everyday Routine

Not sure where to start? Here’s a reliable 7-step plan that works for everyday wear:

1. Preparation: Hydrating serum and lightweight moisturizer.
2. Prime: A gripping primer that smooths texture.
3. Base: Light coverage foundation or tinted moisturizer.
4. Conceal: Touch up under eyes and around nose.
5. Brows: Feather in sparse areas with pencil, set with gel.
6. Eyes: Neutral shadow swept upwards and mascara.
7. Lips: Line softly and finish with hydrating lipstick.

Optional: A cream blush tapped onto the apples of your cheeks adds instant warmth. It complements the rest of your makeup and completes that subtle radiance.

Mistakes to Avoid in Your 60s

No matter the age, the following mistakes happen most of the time.

• Over-powdering, as it accentuates skin texture.
• Using outdated shades that clash with undertones.
• Ignoring brows. Tweaking them even slightly makes a huge difference.
• Skipping skin prep before foundation.

Take note of these preventable mistakes and avoid them altogether, especially during your golden years. Your skin will thank you later.

Achieve Ageless Beauty with a Proper Makeup for 60s

Makeup for the 60s is more about refining what’s there instead of rewriting from scratch. The right preparation and lighter textures can highlight your features in an effortless and timeless way. Just know that beauty at any age comes from confidence as much as your makeup.

Tell us what you think. What’s the one product staple you can’t live without at 60? Share it with us in the comments below!

Frequently Asked Questions

What’s the best foundation for 60-year-old skin?

Look for lightweight, hydrating formulas. Heavy matte foundations often emphasize lines.

Do older women still need primer?

Yes, especially gripping or blurring primers that smooth out texture and help makeup last.

How do I stop lipstick feathering?

Use a matching lip liner, apply balm first, and avoid overly slippery glosses.

Let’s face it: even the sharpest beauty enthusiast commits makeup mistakes every now and then! Rushing through a morning routine or testing a new technique are invitations to the unplanned. For instance, a base can suddenly look heavier than expected.  Or, eyeliner can shift from sleek to messy with one wrong flick of the wrist. Spotting these slip-ups in the mirror can be discouraging, which is why we’re listing down the most common mistakes and their simple fixes so you won’t need to start over. Let’s fix those ‘uh-oh’ moments with simple touch-ups so you end up with “Oh, yes!” instead..

The Most Common Makeup Mistakes and How to Fix Them

Cakey foundation? Clumpy lashes? These common errors paired with quick solutions will help you get your makeup routine back on track.

1. Cakey or Patchy Foundation

Layering on too much product or skipping proper skin prep can make foundation cling to dry spots and settle into fine lines. As a result, your base will end up looking uneven and make skin texture more noticeable.

Save the Look:

• Spot-correct dry patches first using a moisturizer or hydrating primer to even out the foundation.
• Use a damp makeup sponge to press foundation into the skin to help melt the product and create smoother layers.

2.  Clumpy Mascara

Mascara should lengthen and separate lashes, but applying too many coats or using an old formula can lead to clumps. This can result in spidery lashes that pull attention away from the rest of your makeup.

Save the Look:

• Before applying, wipe off any excess product from the wand and only coat areas that need volume.
• While the mascara is still slightly wet, comb through lashes immediately using a clean spoolie to break up clumps.

3. Too Much Blush

Blush adds life to the face, but over-application can throw the face off balance and make you look dated. Instead of a natural flush, the cheeks might appear overly intense and almost clownish.

Save the Look:

• Lightly buff a fluffy brush over the edges of your blush to diffuse harsh lines and blend them seamlessly.
• To tone down the blush, layer a sheer foundation or translucent powder on top and blend in circular motions.

4. Overdone Eyeliner

Eyeliner is meant to define the eyes, but a too-thick line can overpower the look. What was supposed to be a sleek and sharp style can quickly appear harsh or sloppy.

Save the Look:

• Instead of erasing everything, smudge out a thick line using a small brush or fingertip to soften it into a smoky edge.
• If one wing looks off, use concealer with a brush to clean and sharpen the flick. Then do the same on the other eye.

5. Uneven Brows

Brows frame the face, which is why uneven filling makes them stand out in a bad way. You don’t want one arch to be too dark while the other looks patchy, which can make the entire face off-putting.

Save the Look:

• Use a clean spoolie to brush brows up and out. Fill in sparse spots with a brow pencil, pen, or powder using small, light strokes that mimic natural hair growth.
• To fix uneven arches, extend short tails with fine pencil strokes or soften long ones by brushing through with a spoolie until both sides match.

6. Eyeshadow Fallout

Applying dark or shimmery eyeshadow often leaves excess dust forming beneath the eyes. This fallout creates smudges that make the complexion look tired and messy.

Save the Look:

• Apply eyeshadow primer or a sticky base first so shimmer or loose powders can cling well.
• Tap off excess shadow from your brush before applying or press it on with your finger for better control. Afterward, sweep away any fallout under the eyes with a cotton pad and micellar water.

Makeup Mistakes: The Beauty Breakdown

When it comes to makeup, slow but sure can often win the race. Most makeup mistakes happen when you’re rushing the routine or layering on too much. The fixes and tips above will not only help you correct the issues on the spot but will also teach you techniques that’ll enhance your makeup ritual next time.

FAQs

1. Why doesn’t my foundation stay on all day?
You might be skipping proper skin prep or using the wrong base formula for your skin type.

2. Is using too much concealer a mistake?
Yes, overapplying concealer especially under the eyes can lead to creasing and emphasize fine lines.

3. What are the most common makeup slip-ups?
The six makeup mistakes covered in this guide include habits that quietly affect wear time, blending, and overall finish.

At some point, you may have googled ‘makeup for 40s women’ after noticing the techniques you used to rely on don’t work the same way anymore. Decades ago, you may have loved experimenting with 10-step regimens or trending techniques. But today, the goal is choosing hydrating products and gentle formulas that enhance your glow and let your skin breathe. Inside, you’ll discover a quick routine tailored for mature skin along with clear explanations and pro insights.

Makeup for 40s Women: A Step-by-Step Routine

As you reach the vibrant age of 40, wrinkles might settle down and fine lines may appear more visible. None of these signs are bad as they’re simply part of the reality called aging. On days when you want to feel and look good, the right makeup routine can make you look more radiant and lift your confidence. Here are five easy steps:

Step 1: Hydrate and Prime

Apply moisturizer all over your face and dab a lightweight eye cream under the eyes. Then, follow with a hydrating primer to smooth the texture and help the makeup last longer. Choose a formula with a satin finish to make the skin look fresher.

Glow Logic

Hydrated skin looks plumper and holds makeup longer. Meanwhile, dehydrated skin makes fine lines more pronounced and causes makeup to separate.

Step 2: Foundation and Concealer

Skip heavy matte bases. Instead, choose a luminous foundation or tinted moisturizer and apply it using a damp sponge. Press the product gently to help it quickly melt into the skin and avoid streaks. When concealing, focus exclusively on areas that need coverage such as the inner corners of the eyes or redness around the nose. Avoid overconcealing to prevent makeup from creasing.

Glow Logic

Matte formulas emphasize dryness or wrinkles while luminous versions make the skin appear rejuvenated.

Step 3: Blush and Bronzer

Powders can look flat on mature skin, so opt for cream formulas. Smile softly, then tap cream blush on the apples of your cheeks and sweep slightly upward. For bronzer, choose a cream stick or pot then blend it lightly into your temples and along the jawline to sculpt the features.

Glow Logic

Powders settle into fine lines and can make skin look dull. On the other hand, creams help moisturize the skin and blend more seamlessly with other products.

Step 4: Eyes with Subtle Definition

Forget harsh-looking black liners and go for brown shades instead. Press the pencil into your upper waterline or the strip just beneath your lashes. Then, choose neutral satin-finish shadows such as soft browns or taupes to brighten the eyes. Finish with a lash curler and lengthening mascara for more definition.

Glow Logic

Black liner can look overpowering on the lids and may even make the eyes appear smaller. Conversely, soft browns help lift the gaze and keep the look modern.

Step 5: Brows and Lips

Brows naturally thin as we age. To add extra volume, use a pencil or tinted gel to fill them in via short, hair-like strokes. For the lips, choose sticks with satin finishes or tinted balms and consider soft colors such as rosy or nude shades. 

Glow Logic

Hair growth slows as estrogen levels decrease in your 40s and beyond, so thinning brows are completely normal. As instructed above, you can fill them in using gels or pencils to frame the eyes and restore facial harmony.

Makeup for 40s Women: The Final Swipe

Makeup in your 40s is more about self-care and less about chasing youth. Instead, it’s more about enhancing your favorite features and using beneficial products for your complexion. After all, beauty doesn’t fade with age but evolves. So should your makeup routine.

What do you consider the biggest makeup challenge in your 40s? Tell us what’s on your mind!

FAQs

Q: Do I need to switch all my makeup products once I hit 40?
Not at all. When it comes to makeup for 40s women, the focus is on refining a few essentials rather than replacing everything. Swap foundation, blush, and lipstick for hydrating, glow-friendly versions, and keep what still works for you.

Q: Should I avoid shimmer altogether in my 40s?
No, just use it strategically. Opt for subtle satin or cream formulas instead of chunky glitter, which can accentuate texture.

Q: What’s the fastest routine if I only have 5 minutes?
Hydrate your skin, add cream blush, fill in brows, and swipe on tinted lip balm. It’s quick, easy, and instantly refreshing.

Your 20s are a mix of firsts. First job interviews, first big nights out, and maybe even your first serious skincare routine. While the roaring 20s might be your “advanced experiment” phase, it’s also the perfect time to set yourself up with makeup habits for glowing and better skin that will last for the years to come.

If you’re wondering what your beauty routine should be like now, this guide to makeup in your 20s will help. We’ll cover essentials and everyday looks in this tutorial. Plus, we’ll even throw in a budget-friendly starter kit to help you learn to buy smart.

Why Makeup in Your 20s Feels Different

If your teen years have been about exciting trends, your 20s should usually feel different and lean toward a neat girl look. Suddenly, you’re balancing fun with presentable.

• Skin changes: Hormones can still cause flare-ups, but this time you might also experience the first signs of skin dryness or fine lines.
• Lifestyle shifts: You’re juggling work, school, and social life. At this point, makeup has to work as hard as you do.
• Long-term thinking: Prevention becomes a priority. You’ll soon start thinking about SPF and hydration. And you definitely need products that won’t clog your pores.

So, how do you create a polished routine without taking an hour? Let’s break it down.

Your 20s Makeup Essentials

You don’t need luxury products on your shelf for the look you’re aiming for. For a streamlined routine, here are some products you need:

• Sunscreen: The non-negotiable base. Opt for a lightweight formula that layers well under makeup.
• Base products: Tinted moisturizers, BB creams, or medium-coverage foundations like L’Oréal True Match work well. Pair with a concealer for dark circles or blemishes.
• Brows: A clear or tinted brow gel keeps things polished without overdoing it.
• Eyes: Mascara is your MVP; a neutral shadow palette can take you from office to happy hour.
• Cheeks and lips: Cream blush or multi-use sticks save time and add a healthy glow.

These products will be your capsule wardrobe for beauty: versatile, dependable, and easy to style.

Step-by-Step Everyday Routine

Some mornings will give you plenty of time to spare, but most days will be a race against the bundy clock. Here’s a simple routine you can use for maddening weekdays:

Quick 5-Minute Routine

1. Sunscreen or moisturizer with SPF.
2. Concealer under eyes and around redness.
3. A sweep of mascara.
4. Cream blush tapped onto cheeks (and lips if you like).
5. Clear brow gel for polish.

And when you’re out for the night but don’t want to start over, here’s another routine you can adapt.

Buildable Evening Upgrade

• Add foundation for fuller coverage.
• Define eyes with liner or deeper shadow.
• Switch blush to a powder formula for longevity.
• Finish with a bold lip; we recommend classic red or a trendy berry shade.

These are the same core products, just layered differently. With these basics, you’re all set for some quick and polished makeup!

Common Mistakes in Your 20s Makeup Routine

It’s easy to fall into habits that don’t serve your skin or your wallet. Here are some common pitfalls you should avoid:

• Wearing the wrong undertone: Foundations can look good in bottles, but they can turn orange later on after application. Always test in daylight to know how well they perform after a certain period.
• Skipping SPF: Sunscreen isn’t just daily skincare; it’s also your best anti-aging tool. Always have it with you no matter where you go.
• Over-powdering: Too much setting powder can make skin look dull and emphasize fine lines.
• Not preparing your skin enough: Applying foundation on dry or oily skin without moisturizer makes it slide or cake.

Take note of these common mistakes and avoid them as early as now. You don’t want to stick to these habits later on!

Starter Kit: Makeup in Your 20s Under $100

Building a kit doesn’t have to cost your whole paycheck. Try this curated lineup:

• L’Oréal True Match Foundation — $12
• Maybelline Instant Age Rewind Concealer — $11
• e.l.f. Putty Blush — $8
• NYX Brow Glue — $10
• Maybelline Lash Sensational Mascara — $12
• NYX Butter Gloss — $6
• CeraVe Hydrating Sunscreen — $16
• Real Techniques Sponge & Brush Set — $25

Total: $100. This is a full routine that’s  just within a regular budget for makeup. And it’ll last you many uses!

Makeup in Your 20s Made Simple

Makeup in your 20s should feel exciting and encouraging. With the right products and a little practice, you can seamlessly switch your look from work to the weekend.

Ready to take your skills to the next level? Explore our eye makeup tutorials to complement your everyday looks. 

Tell us what you think: do you prefer everyday minimal or are you a fan of glam experiments? Let us know in the comments below!